ServiceTitan Marketing Pro alternative (for Jobber shops)
ServiceTitan Marketing Pro popularized equipment-age marketing: targeting the customers whose HVAC systems are old enough to replace. But it only runs on ServiceTitan. If your shop runs on Jobber, you don't need to migrate platforms to get the same play — you need a tool that reads the equipment ages already sitting in your Jobber history.
The honest comparison
| ServiceTitan Marketing Pro | Toverra | ToolDesk | |
|---|---|---|---|
| Works with | ServiceTitan only | Jobber | Jobber |
| Equipment-age / replacement targeting | Yes — audience automation on ST equipment records | Yes — extracts equipment + install dates from Jobber job history, ranks by replacement-readiness | General campaigns; check current feature set with the vendor |
| Outreach drafting | Templates + automations | Written for you per customer; you approve every send | Templates |
| Published price | Not public — add-on to an enterprise platform | $300/mo, cancel anytime (pricing) | $199/mo as published (July 2026) |
| Best fit | Shops already on (or moving to) ServiceTitan | Jobber HVAC shops that want replacement jobs from their existing list | Jobber shops wanting broad campaign tooling |
Comparison reflects publicly available information as of July 2026 — verify details with each vendor. Toverra is not affiliated with ServiceTitan, Jobber, or ToolDesk.
See what the equipment-age play is worth on your list
Before choosing any tool, size the prize: our free Replacement Opportunity Calculator estimates the replacement revenue sitting in your customer list from three numbers you already know.
Connect Jobber free — see your replacement-ready countFrequently asked questions
Can I use ServiceTitan Marketing Pro with Jobber?
No. Marketing Pro is an add-on to the ServiceTitan platform and works off ServiceTitan's own customer and equipment records. To use it you'd migrate your whole operation — scheduling, dispatch, invoicing — off Jobber first.
What does equipment-age marketing mean?
Instead of blasting your whole list, you target the customers whose furnace, AC, or heat pump is old enough to be near replacement — information already sitting in your job history. Those are the warmest replacement leads an HVAC company has, and they cost nothing to reach.
What's the closest Marketing Pro equivalent for a Jobber shop?
Toverra reads your Jobber history (read-only), extracts equipment and install dates, ranks customers by replacement-readiness, and drafts the outreach for your approval — the equipment-age slice of what Marketing Pro does, at $300/month, without leaving Jobber.
Is switching from Jobber to ServiceTitan worth it just for marketing?
For most residential shops under ~$5M revenue, no. ServiceTitan is enterprise field-service software with pricing and onboarding to match, and platform migrations of job history are notoriously painful. Switching makes sense when you need the whole enterprise platform, not one marketing feature.